Published
2023-02-15
Keywords
- human trafficking,
- intervention marketing,
- social activist marketing
Abstract
Using data from the Counter Trafficking Data Collabourative (CTDC; N = 9,900), we developed breakdowns of labour trafficking victims worldwide, for two countries (the USA and Russia), and by job category (e.g. ‘domestic worker’). These tables refer to the frequency with which each of nine victim types occur, based on their motivation to participate in a trafficking arrangement. For instance, ‘Tricked and Trapped’ comprises a large segment of US labour trafficking victims. Such victims willingly begin jobs, but are subsequently forced to continue. Based on attitude-behaviour and marketing theory, the intervention framework prescribes specific interventions for each victim type. These include ‘information sharing,’ ‘radical and moderate confrontation,’ ‘economic and noneconomic rewards,’ and more. The results of our study indicate that labour trafficking victims can vary substantially by region and job category. For instance, Russia’s highest percentage of labour trafficking victims hold construction jobs as ‘Enlightened Apostates’ (e.g. those tricked by a friend) while most US victims perform ‘unspecified’ work as ‘Trapped and Robbed’ (i.e. minors and coerced adults) victims. Thus, the interventions prescribed for them will vary.
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